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Success in article marketing results from writing relevant, keyword rich articles and knowing the right article directories to submit them to. The best sites to submit your articles will be with article hub sites that have high page ranks. This means these sites are regularly indexed by the major search engines, and as these sites are “crawled”, your articles will also be seen by the search engine bots.
Articles that you publish on your site must be well researched and should make the reader curious and motivated to know more about your business. Find out the most well searched keywords related to your niche, and write articles using these keywords or key phrases. Make sure that you do not overuse these keywords, because doing so will not make your articles search engine friendly. Articles that are overstuffed with keywords are also considered spasm by some search engines.
Should You Use Softwares For Article Marketing?
Article marketing has two phases – writing and submission. There are softwares that have come out in the market which offer “spinning” or rendering different versions of an article through the use of synonyms. Most of the articles produced using these softwares, however turn out to be “junk” and often do not make any sense to readers.
There are also softwares that help in submitting articles to directories. The upside of these softwares is they cut the submission time in half. The downside, however, is sometimes the articles get posted on wrong categories, or sometimes, they don’t show up on the article directories, at all!
Preferably, you should manually submit your articles to the most common article directories. Article submitting softwares make it easy to accomplish this task, but manually submitting your articles assures you that your articles are published in the category which helps in page ranking. An article on celebrity gossip that ends up in a cooking category is worthless even if the software that you use is capable of submitting it quickly. Manually submitting your articles will result to a lot of links and traffic back to your own website.
Both article writing and submission to directories should be included in your search engine optimization strategies. You can enjoy these benefits that will allow you to stand above your competition. These strategies, however, take time, so a lot of patience is required. One way to make the task easier, however, is to hire a good SEO company which understands the value of article writing and submission, and who could do the job more efficiently.
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