The Spirit of Natural SEO

In the process of studying Natural SEO, try searching for “search engine optimization” on the web, and you will no doubt find terms like “organic”, “100% pure” and “all natural”. In quest of the universe, the term is often used to describe sites listed along the left side of the search results page, not right sponsored results. Other times, however, the term “natural” is used to describe the techniques used to optimize the site. The point is that not only Google do not mind SEO, they really push the basic optimization … but only if done in a “natural” way.


The “Spirit” of Natural SEO

So what exactly is natural SEO? How can you be sure that you do not violate Google’s guidelines when doing SEO on your site? As always, I prefer to cut the” experts “and go right to Google to find the answers. Google are detailing some rules quite clear in their Webmaster Guidelines section on their site, but they do not cover all the specifics. Google even talk about the “spirit” of their guidelines, which is the way they recognize the complexities and nuances of the problem. There are various individual search engine optimization techniques and we are not able to cover them all in one post, so let’s look at some common techniques to help get a sense of the “spirit” of natural optimization Google refer to. “Make pages primarily for users, not for search engines..” This is a direct quote from the Free Webmaster Guide of Google. Writing content for a man clearly considered a “natural” behavior. Believe it or not, “false” content has become a real issue on the web, for both humans and search engines.


Software is available that can go out on the web and “scrape” content from other sites and regurgitate it in such a way that a search engine might think it’s real. It’s obviously designed to just drive traffic and advertising revenue usually, but does not have benefits for humans looking for high quality information.This is a very clear example of the techniques that can get your site penalized or banned from serious Google altogether. However, there are other optimization techniques that are not so black and white, and can even be right when done “naturally”.

Keyword Density – What is Natural?

Another well-known optimization technique is simply putting the keywords you want to rank for in the title and / or body of your content. The number of times a keyword or phrase is mentioned on your page, in relation to the total number of words on a page is called “keyword density”. Deliberately include the keywords you want to rank for in your content. It may, at first glance, appear to be an “unnatural” technique. However, I understand that certain optimization techniques can be beneficial to humans AND search engines if done by way of “natural”. In fact, they actually suggest that: “Best way to ensure that your site back to your chosen keywords is to include them on your page” “Think about the words users would type to find your pages, and make sure that the site You load have the words in it. ”

“Make sure that the elements and alt attributes are descriptive and accurate.”

Keyword Stuffing

While Google does not allow you to stuff keywords in your text, they also made clear that it would be too much against their guidelines. When you put your keywords into your text too many times, they considered it unreasonable and violates their guidelines. This practice is very common so that they include a whole page of “keyword stuffing” in the Code. “Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context ..”.


These 2 optimization techniques only give a small taste of the complexities and nuances involved when it comes to natural search engine optimization. So far, however, the most complex optimization is the concept of “link building”. Given the scope of this topic, I covered it in a separate post that discusses various link building techniques and what I think of them.

The Bottom Line

While you may or may not agree with everything I say or do, Google have a financial interest to make sure they give their search engine users the best experience possible, so we have to assume that everything they do is done with one goal in mind. If you are ever unsure about what Google thinks about optimization techniques, just ask yourself this one question: Does it really benefit search engine users? The good news is, in the long run, to do what is best for the user, you will also do what is best for the search engine algorithms that will determine how high you rank. When you focus on writing great content, search engines will reward your site and they will want to rank you high and put you in front of their users.

Once again, let’s look to Google for the answer: “One of the most important steps in improving your site’s ranking in Google search results is to make sure that it contains a lot of information-rich” “It’s useful to take the time to create original content that sets your site apart. This will keep your visitors coming back and will provide useful search results. “

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